Food for thought | Trends

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Key Insights From Our Salt Bread Foodwatching Report

If you're someone who can't do breakfast or elevenses, without a little pastry treat – take note! Because you may want to swerve your usual croissant, in favour of the latest viral trend… Enter, salt bread. So what exactly is it?!...

Key Insights From Our GLP-1 Update Healthwatching Report

When it comes to health and wellness trends, there's been a hot topic on everyone's lips over the last year… We're talking of course about GLP-1 weight loss medication. ...

Key Insights From Our Easter 2026 Seasonwatching Report

"Eggs-tra, eggs-tra - read all about it!" (Sorry, we couldn't help ourselves...) If you're feeling sad that egg hunts are over for another year, or simply just sugar crashing from a confectionery-filled long weekend – fret not!...

Key Insights From Our Deli 2026 Categorywatching Report

If 'picky bits', antipasti, deli sandos and picnic staples are your go-to, then you're in luck – because our categorywatcing Deli 2026 report is now live on TrendHub. ...

What Will the Food of the Future Look Like?

In a recent episode of BBC Radio 4's Dough, hosted by Greg Foot, our Co-Founder Charles Banks joined a panel of experts to explore how our diets could evolve in response to a hotter, more volatile climate...

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2026/27 Food & Beverage Trend Summit

thefoodpeople's 2026/27 Food & Beverage Trend Summit took place virtually on Tuesday 18th November 2025.

thefoodpeople marked 20 years of championing change, foresight, and innovation in the food and beverage industry.

E-Book - 20 Years In Food & Beverage Trends

Discover the story behind two decades of transformation in food & beverage.

20 Years in Food & Beverage Trends (2006–2025) explores the defining moments, movements, and innovations that shaped the industry - from influential people and cultural shifts to groundbreaking technologies, regulations, and products.

What changed? Why did it matter? And where is it all heading next?

This e-book brings it all together in one compelling journey through the trends that redefined how we eat, drink, and think about food today.

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