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Giant Cake Picnics, Yellow Watermelon & Chocolatey Coffees

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From giant cake picnics and yellow watermelon to exciting coffee launches and a bold new Subway creation, here's this week's biggest food and drink news...

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July - This Month in Food & Beverage Trends

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What was the industry talking about in July 5, 10, 15 or even 20 years ago? Let's take a look back through two decades of food and beverage trend forecasting...

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Key Insights From Our Baby & Children 2026 Categorywatching Report

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​Some of the most inventive and exciting innovation in the food and drink world, is targeted specifically for little ones. As the saying goes, you have to start them on good habits young! And that goes for good eating habits, too. ...

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Sandwiches, Spice & Saucy Surprises

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From the return of a viral M&S favourite to a fiery new chicken chain heading for the UK, it's been another busy week in the world of food and drink...

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Key Insights From Our Ice Cream 2026 Foodwatching Report

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​When temperatures creep towards 40C as they have been this week(!), only one thing properly takes the edge off a muggy, sticky, long day… Ice cream, of course! ...

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Announcements

2027/28 Food & Beverage Trend Summit

thefoodpeople's 2027/28 Annual Food & Beverage Trend Summit will take place virtually on Tuesday 17th November 2026.

Join more than 3,300 industry leaders, innovators, trendsetters and Champions of Change at the 2027/28 Food & Beverage Trend Summit.

This year's event is especially significant as we celebrate 20 years of thefoodpeople - two decades of helping businesses anticipate change, unlock opportunities and stay ahead of what's next.

Be inspired by world-class trend insights, connect with a global community of forward-thinkers, and leave equipped with the foresight needed to shape the future of food & drink.

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E-Book - 20 Years In Food & Beverage Trends

Discover the story behind two decades of transformation in food & beverage.

20 Years in Food & Beverage Trends (2006–2025) explores the defining moments, movements, and innovations that shaped the industry - from influential people and cultural shifts to groundbreaking technologies, regulations, and products.

What changed? Why did it matter? And where is it all heading next?

This e-book brings it all together in one compelling journey through the trends that redefined how we eat, drink, and think about food today.

Get your copy today - and make a difference.

For every purchase, the TFP Foundation will donate £24.00 directly to Chefs in Schools.

Click the link below to learn more and secure your copy.

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