With summer underway and temperatures soaring, there's only one surefire way to both cool off and tickle your tastebuds…. A good old scoop of ice cream, of course!
And if you're keen to find out what's new and trending in the world of ice cream (and gelato… and soft serve… and frozen drinks…. and more!), look no further as our foodwatching Ice Cream 2025 roundup has just gone live on TrendHub.
With the frozen category brimming with innovation at the moment, it's no surprise that there is tonnes(!) of exciting twists and turns in ice cream this year. Some of the most exciting innovation comes in the guise of boundary-blurring flavour mashups. The lines between sweet and savoury continue to break down, for instance, as ingredients like chilli, miso, soy sauce and black sesame become more mainstream in scoops. Indeed, some ice cream treats make you question whether you're having a meal, dessert, snack or 'all of the above' as they employ ingredients like bacon, bagels, spinach or tomato. Gazpacho sorbet anyone? Or 'cream cheese ice cream with everything bagel seasoning' for breakfast? Why not!
And that's just the tip of the iceberg, as our report deep dives on all things ice cream – including trending flavours, formats, hybrids and mashups, brand collabs, and more. We explore everything from 'green goddess' banana ice cream, to rice Krispie ice cream sandwiches, to gravy-flavoured gelato. Whatever your flavour, there's something in our Ice Cream 2025 report for you!
To find out more, check out our full foodwatching Ice Cream 2025 report.
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