Nutella has announced its first flavour innovation in its more than 60-year history with Nutella Peanut
Nutella fans in the United States have something new to look forward to. In a historic move, the beloved hazelnut spread brand announced its first ever flavour innovation since its debut more than six decades ago: Nutella Peanut.
Set to arrive on store shelves in spring 2026, Nutella Peanut marks a bold step forward for the brand. Company executives say the launch is a key part of their strategy to drive continued growth in the U.S. market.
And this may be just the beginning… depending on how consumers respond, Nutella is open to expanding its line-up with even more peanut-inspired creations in the future.
Click HERE to read more.
Au Vodka launches higher ABV caffeinated drinks ready-to-drink range
Au Vodka has expanded its product line to include caffeinated drinks.Building on the success of its Double Espresso Coffee Liqueur, the brand has introduced a new range of ready-to-drink (RTD) canned cocktails infused with caffeine.
These vibrant high-ABV beverages combine the brand's signature vodka with energising ingredients, catering to consumers seeking both a kick and a buzz.
With this move, Au Vodka continues to push the boundaries of flavoured spirits, offering a dynamic choice for the modern drinker.
Find out more HERE.
Meat snacking brand Jack's Links teams up with Mr Beast to launch meat snacking range
Global content creator and entrepreneur MrBeast has partnered with meat snack powerhouse Jack Link's to launch a co-branded line of high-protein meat snacks.
The new Beast Packs will feature beef jerky, biltong, and beef bars, each crafted for convenient, protein-rich snacking on the go.
Blending MrBeast's bold branding with Jack Link's trusted expertise, the range is designed to appeal to Gen Z, Gen Alpha, and their parents - audiences the brand believes are currently underserved in the meat snacks market.
Click HERE to find out more.
Pop Tarts has entered the freezer aisle
Pop-Tarts is taking a cool new turn… literally. The beloved toaster pastry brand is heading to the freezer aisle with a fresh line-up of ice cream pints and sandwiches.
In a move that blends breakfast nostalgia with dessert indulgence, parent company Kellanova announced that the new frozen treats will feature creamy ice cream swirled with signature flavours and pastry-style pieces. The ice cream sandwiches will include "pastry-style ends" for an authentic Pop-Tarts twist.
The sandwiches will launch in three classic flavours: Frosted Brown Sugar Cinnamon, Frosted Strawberry, and Frosted Chocolate Fudge. The ice cream pints will come in Frosted Brown Sugar Cinnamon, Frosted Strawberry, and Frosted S'mores.
Find out more HERE.
And finally in a big week for KFC news, they have launched original recipe chicken flavoured toothpaste…
In one of the year's most unexpected collaborations, Australian oral care brand hismile has joined forces with KFC to launch a limited-edition Fried Chicken Toothpaste and Toothbrush set. Infused with the flavor of KFC's iconic 11 herbs and spices, the toothpaste brings the unmistakable taste of Original Recipe Chicken straight to your morning routine.
Billed as a "full-on flavour takeover," this quirky creation isn't just about surprising your taste buds—it also features a fluoride-free formula designed to promote long-lasting oral health and a deep clean, all while delivering a truly unique brushing experience.
Click HERE to find out more.
…and they have also launched gravy flavoured gelato
KFC has teamed up with Hackney Gelato, a brand known for bold flavours, to create something truly unexpected: Gravy Gelato.
Yes, it's exactly what it sounds like. Made with KFC's signature gravy, the gelato boasts rich notes of peppercorn and, of course, chicken.
This quirky treat is exclusively available online via the KFC Shop for £5.50, with all proceeds going to the KFC Youth Foundation, which supports young people across the UK.
Find out more HERE.
Image Credits: Ferrero / Au Vodka / Jack Link's / Pop Tarts / Kellanova / hismile / KFC