categorywatching is dedicated 'Retail Category' Trend Foresight – the future trend horizon through the lens of retail categories such as plant-based and free from, snacking, meat, convenience, beers, wines and spirits, frozen, cakes and desserts.

trendhub articles, reports, videos and infographics will ensure that you and your teams are informed, educated and inspired to shift the future of food and drink.

Like all trendhub content, it's easy to search, share within your company community, download and save into your own customised reports.

Making Sense of Trends

Drive directional clarity to your business and brand, with dedicated trends, foresight, and interconnected themes of the most relevant food and drink categories.

Connect with trends at a behavioural level, underpinning trend inspired innovation with the deeper social and cultural 'why' behind the food and beverage trends, with a look towards the consumer of the future.

"The future food trends and foresight thefoodpeople provide and the way they work with us to interpret them, are a crucially important source of inspiration and directly translate into successful new products for us and our customers."

Richard Hawney – Former Group Head of Category Marketing & Insights, Finsbury Food Group

I am most interested in:

Categorywatching Content

thefoodpeople on Instagram

These are just some of the companies that are harnessing the power of trends:

Waitrose logo
logo of Dr Oetker
Nestle logo
KFC logo
IHG logo
Coles logo
Bakkavor logo
Unilever logo
Sainsburys logo
Kerry foods logo
Charlie Bighams logo
Marks and Spencer logo
SSP logo
Greencore logo
Ginsters logo
McDonalds logo
Tulip logo
Tesco logo
Heinz logo
Brakes logo
Samworth Brothers
The Co-op logo
Harrods logo
Asda logo
Woolworths logo
3663 logo
Newlyweds Food logo
Macphie logo
Moy park logo
Pret logo
Premier Foods logo
Intersnack logo
Associated British Foods Ltd logo
Daniels Group logo
Adelie logo
Bright Blue logo
Griffith Laboratories logo
Gategroup logo
Scotland of food and drink logo
Baxters logo
Aramark logo
Zorba logo
Allied Mills logo
Bowman ingredients logo
Cargill logo
Betty and Taylors Group logo
Bar Foods logo
Barfoots logo
Dunbia logo
The English Provender Co logo
Cranswick logo
Costa logo
Papa Johns logo
Kairos Future logo
Fresh Direct logo
Florette logo
Florette logo
GEG logo
JBS logo
Flavour Makers logo
Higgidy logo
Hawkins Watts logo
Jardox logo
Krispy Kreme logo
Lantmannen logo
McCain logo
Bord Bia logo
Nandos logo
2 Sisters Food Group logo
Princes logo
Pukka Pies logo
New York Bakery Co logo
One Harvest logo
Orchard House logo
Vitacress logo
Symingtons logo
Simplot logo
Stateside Foods logo
Maison Senoble logo
Sealord logo
Sumo Salad logo
Pernod Ricard logo
Park Cake Bakery Logo
GWF logo
Ingredion logo
Scotbeef Ltd logo