At the beginning of 2020 we started an exciting collaboration with Good Sense Research to create a regular Future Food Trend Tracker which sets out to demonstrate the relationship between future trend predictions and customer acceptance, readiness and importantly how that manifests over time. The end product is a report each quarter which shares actionable trends and insights for you and your business.
As the budget release approached, consumer sentiment took a bit of a hit - but optimism bounced back strongly and has held steady since. It's a good sign, but in a world that's still pretty unpredictable, staying agile is more important than ever. As we look ahead, a lot of what's coming is out of our hands.
Global events, economic shifts, and political tensions could all affect the supply of ingredients, commodities, and labour - making it crucial for the industry to stay flexible and prepared.
Detailed below are the 5 key insights from the 2025 Q1 report:
- The protein pendulum swings towards meat, as health is prioritised on both sides.
- Consumers are beginning to understand UPFs more, but they need manufacturers to start reducing them.
- Appetite suppressants are here, and they are bigger than UPFs. They offer an easy way out for consumers.
- Consumers are interested in sustainability initiatives as long as they benefit them.
- Familiar cuisines including Chinese and Indian evolve, alongside steep growth in Takeaways.
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To receive the full report and find out more about Future Food this exciting collaboration between thefoodpeople and Good Sense Research click here.